Northwest Public Power Association Bulletin, Apr. 2014, by Genevieve Liang. (Scroll or jump to page 15 of the PDF.)
http://www.nwppa.org/External/WCPages/WCWebContent/WebContentPage.aspx?ContentID=1701

"As solar energy becomes more mainstream in the public awareness, American utilities both large and small are trying to determine how to best incorporate solar into their resource mix, and how to handle the pathways via which consumers are adopting and using solar.

The looming question that is becoming more dominant in electric utility managers’ minds is: How can we actively engage with our customers and serve as their go-to source for solar, rather than being sidelined in this important conversation?"