Rural Electric Magazine, Nov. 2016, by Keith Dennis, Ken Colburn, and Jim Lazar.
http://remagazine.coop/emiciency-rethinking-measuring-energy-efficiency/

"The nature of the electricity grid is changing dramatically, as are our nation’s environmental goals, so our policy thinking needs to change profoundly too. Mounting research suggests that aggressive electrification of energy end uses—such as space heating, water heating, and transportation—is needed if the United States and the world are to achieve ambitious emissions-reduction goals for carbon dioxide (CO2). This concept, the electrification of energy end uses that have been powered by fossil fuels (natural gas, propane, gasoline, diesel, or fuel oil) in order to reduce greenhouse gas emissions, is called “environmentally beneficial electrification."