Electric Light & Power, May 23, 2017, by Rod Walton.
http://www.elp.com/Electric-Light-Power-Newsletter/articles/2017/05/utilities-choose-to-embrace-distributed-energy-future-or-ignore-at-their-own-peril.html

"A new report by the Deloitte Center for Energy Solutions points out what most industry leaders have known for a while—that consumers are increasingly interested in clean energy choices and perhaps even going off the grid to gain them. The company’s 2016 report cited statistics showing that 65 percent of residential customers are “very concerned” about the environment and their impact on it, coupled with the cost of wind, solar and battery storage falling 41, 54 and 73 percent, respectively, since 2008, according to federal indicators."